The Thinking Partner Execs Actually Need

Strategic advisory for business leaders navigating high-stakes moments.

About FYE


FYE Executive Advisory works with CMOs, C-suite, VPs, and growth-focused founders at the inflection points that matter most: new roles, scaling challenges, org restructuring, and board-level strategy. We don't hand you a framework and leave. We work alongside you, pressure-testing decisions and closing the gap between where your organization is and where it needs to be. If you're looking for a trusted peer who's been in the seat, FYE is built for that.

The Founder

Alieu Fye is a senior marketing and growth executive with over 25 years of experience building and scaling consumer businesses. He currently serves as Chief Marketing Officer, leading strategy, performance marketing, and customer growth.

He has operated at the intersection of strategy and execution, managing large budgets, building high-performing teams, and driving measurable results across DTC, retail, and healthcare.

Alieu founded FYE Executive Advisory to work with executives, founders, and growth leaders navigating transitions and scaling. His approach is grounded in real operating experience, helping leaders make better decisions, structure teams effectively, and execute with clarity.

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Our Services

  • Executive Coaching

    For CMOs, VPs, and founders navigating the leadership challenges that come with scale, transition, or high-pressure environments. We work through what's actually on your mind — with a peer who understands the terrain.

  • Growth Strategy Advisory

    For founders, CEOs, and PE-backed companies that need a clear framework for scaling, channel strategy, budget allocation, CAC/LTV discipline, and a model that holds up under pressure.

  • Org Design & Team Architecture

    For companies scaling a marketing org and needing to make hard decisions about structure, roles, and agency relationships before those decisions become problems.

  • C level Transition & Onboarding Advisory

    For newly hired C Suite and VPs stepping into high-stakes roles. The first 90 days set the trajectory; this engagement is built to make sure they go right.

Contact Us

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